Skip to Content
Streetsblog USA home
Streetsblog USA home
Log In
Streetsblog.net

Norwegian Town Pays Cyclists and Pedestrians “Reverse Toll” Money

How’s this for bike- and pedestrian-friendly? A town in Norway is paying people to bike and walk.

Norway cyclists got a bonus for their good deed in the form of "reverse tolls." Photo: Wikipedia

Cyclists in Lillestrøm, Norway, got a bonus in the form of “reverse tolls.” Photo: Wikipedia

It only lasted for a week, but Eric Britton at World Streets says it’s a completely rational economic policy response:

As part of Norway’s ongoing European Mobility Week celebrations, around 10,000 NOK (€1,200) was handed out in the town of Lillestrøm to pedestrians and cyclists in “reverse toll money.” The money symbolised the health benefits of walking and cycling, including better fitness, improved air quality and more efficient transport.

Cyclists received around €12, while pedestrians gained €11. Calculations carried out by the Norwegian Directorate of Health shows that active transport provides the state with a saving of 52 NOK (€6) per kilometer for pedestrians and 26 NOK (€3) per kilometer for cyclists. An average bike trip in Norway is 4 kilometers, providing a health benefit of 100 NOK (€12), while an average walking trip is 1.7 km, worth almost 90 NOK (€11)

The only thing I have to say about this is: EXCELLENT!

This is not a light-weight, happy go lucky, feel-good idea. It is world class economics. Full cost pricing: All you have to do is run the numbers and you can see where it is best to spend the taxpayer money.

Elsewhere on the Network today: Rails-to-Trails explains how Florida’s Amendment 1 could be a watershed moment for protecting environmentally sensitive land and expanding trails in the Sunshine State. The Dallas Morning News’ Transportation Blog says Zipcar is moving into the Big D. And Urban Velo has an update on the woman whose “crime” was riding her bike on a Kentucky road — she was jailed this week.

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

The Paris Plan for Olympic Traffic? Build More Bike Lanes

A push to make Paris fully bikable for the Olympics is already paying dividends long before the opening ceremonies.

July 25, 2024

Thursday’s Headlines Face Our Fears

What happens if Republicans win the trifecta in November? Judging by the GOP-controlled House budget, a lot less money for transit, Smart Cities Dive reports.

July 25, 2024

Wednesday’s Headlines Are in a Good Place

How should we react to public indifference about the danger cars pose to society? Perhaps a sitcom has something to teach us.

July 24, 2024

Opinion: Is Kamala Harris ‘The Climate President We’ve Been Waiting For’?

Kamala Harris fought hard for a better transportation plan in the San Diego region despite big political risks. If elected president, will she do the same for the country?

July 24, 2024

America is Setting Micromobility Records — But That Boom Could Go Bust Without Public Funding

Shared bike and scooter trips soared 20 percent in a single year. So why are so many U.S. systems shutting down — and what will it take to keep the revolution rolling?

July 24, 2024
See all posts