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"Accidents"

Is This Anti-Speeding PSA Too Real for America?

1:55 PM EST on January 7, 2014

Wow. This public safety spot from New Zealand really brings home how decisions we casually make while driving can have grave consequences.

The PSA questions the whole idea that traffic violence is somehow unavoidable, the result of fate more than human error. In the United States the notion that traffic collisions are nothing but tragic "accidents" remains baked right into the language that most people use to describe these incidents.

We were alerted to this video by Erik Griswold, who asserted that the Federal Highway Administration and the Ad Council "would never allow" such a powerful public safety message about speeding to air here in the United States.

Angie Schmitt

Angie Schmitt is the author of Right of Way: Race, Class and the Silent Epidemic of Pedestrian Deaths in America, and the former editor of Streetsblog USA.

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