Skip to Content
Streetsblog USA home
Streetsblog USA home
Log In
Uber

Uber and Lyft Ads Are Really Annoying Us Lately

Photo: Lyft

The matter is pretty much settled: Uber and Lyft are worsening congestion — especially in some of our most congested cities, undermining transit and, according to a recent study, increasing traffic fatalities. Uber and Lyft are even — whomp whomp — encouraging more people to buy cars, research has shown.

That's bad enough, but what's even worse is how Uber and Lyft market themselves to urbanites who shouldn't be in a car in the first place. Check out these whoppers:

Lyft: Actually cars are good

Lyft ads actually offer free car trips to people in New York as they wait for the subway.

Photo: David Meyer for Streetsblog
Photo: David Meyer for Streetsblog
Photo: David Meyer for Streetsblog

Lyft: Pay no attention to our cruising

Riding is the new driving, says Lyft. Happy news right? Actually it's not so great. Uber and Lyft cars spend between 40-60 percent of their time "deadheading" with no passenger at all, meaning even trading a car trip for an Uber or Lyft trip increases emissions, congestion and crashes.

Uber: The bus sucks. Take a car

This ad appeals not very subtly to classism against the bus. You're too important to ride a bus like a commoner, says Uber.

Uber knows its audience. Studies have shown Uber riders are much wealthier than the average city resident. When these folks pile out of buses and into private cars, they worsen congestion which traps lower-income riders in slower bus commutes — an added equity cost.

Lyft: Don't just use cars now and then. Actually use them to commute

Here's Lyft going after the bread and butter of transit agencies: Commuters — in New York City, no less.

Uber: Actually, buy a car

uber ad

In this ad Uber urges people to make a huge upfront investment in a depreciating asset in order to make garbage wages as a contract worker with no benefits.

New car registrations increased faster in cities with high Uber and Lyft adoption rates, according to a recent University of Chicago study. It's clear that Uber explicitly encouraged that.

Uber/Lyft: The subway sucks. Take a car instead

Jarrett Walker at Human Transit, pointed out last year, Uber and Lyft advertising on New York City's subway and other major transit hubs trying to lure riders off the most efficient form of transport into the least efficient in the most congested cities in the country especially bad. But that is exactly what they are doing.

Photo: Mike Raj
Photo: Mike Raj
Photo: Mike Raj

And it worked. A study from Boston found 42 percent of Uber and Lyft users were substituting the services for transit. Another study showed that vehicle miles traveled from Uber and Lyft increased the fastest in cities -- like New York and Boston -- that had relatively strong transit ridership, prior to their arrival.

Now, in the interest of fairness, some of Uber and Lyft's ads did focus on offering "first-mile, last-mile" connections, that comported with the way they like to officially present themselves: as being complementary with transit, as opposed to competition. But many of these other ads clearly belie that claim.

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

Wednesday’s Headlines Have a System

The safe systems approach to street design, popular in Europe, could cut U.S. traffic deaths in half.

May 21, 2025

Does Transportation Advocacy Have a Place In the Wake of a Deadly Tornado?

Much of St. Louis is struggling in the wake of a deadly tornado. Amid such disasters, urbanism needs a pause and a rethink.

May 21, 2025

Tuesday’s Headlines Show Elections Have Consequences

"Woke" transit agencies need not apply for federal grants now that father of nine Sean Duffy is in charge.

May 20, 2025

Should We Treat the Local Bus As a Basic Right?

There's a way of framing public transit that makes the bus a useful mobility tool for everyone: as a moving extension of the sidewalk network.

May 20, 2025

Op-Ed: Public Transportation is Key to Social Mobility

"As wealth inequality grows and social mobility becomes more difficult, people without access to mobility will be left behind."

May 19, 2025

Car Harms Monday: Machines Took Over Cities and Left Humans in the Dust

There isn't enough physical space for every single household to store its fleet of personal vehicles in front of the home, nor is there space for everyone to drive at the same time. So let's fix that.

May 19, 2025
See all posts