About $1 million per day, or $365 million per year -- that's how valuable the cycling industry is in Iowa, according to a new study by University of Northern Iowa.
That's not all. According to the study, about $74 million in health care costs are saved in Iowa annually thanks to recreational cycling activity. Commuter cyclists prevent another $13 million in avoidable healthcare spending.
In addition, about $21 million in sales tax revenues are generated for Iowa through the cycling industry, the study found.
Wow. Even the Iowa Bicycle Coalition, sponsors of the study, were surprised by just how much money cycling brings to this sparsely populated, rural state.
“The return on investment was much larger than expected," said Mark Wyatt, executive director of the organization.
Iowa spent about $3 million on trails last year and is planning to spend about $2.5 million this year. But the Iowa Bicycling coalition is pushing for the full $3 million.
It's needed, according to the study. Researchers found that 66 percent of Iowans would bicycle more if there were better facilities. That could have a big impact on the 67 percent of Iowa's adults who are overweight or obese.
“We know a lot of Iowans have bicycles, but may not have ridden them in some time," said Wyatt. “More opportunities for Iowans to bicycle will help Iowa become the healthiest state.”
