Skip to Content
Streetsblog USA home
Streetsblog USA home
Log In
Streetsblog.net

How to Reach Gen Y and Younger

The future of transportation in this country is currently under debate by a bunch of old folks in Washington. But what about those who will live in that future, people now in their 20s and younger?

How to influence their transportation choices is the topic of today's featured post on the Streetsblog Network. A student at the University of Montana who writes the Imagine No Cars blog, has this to say:

2458784646_bb6a2f0f85.jpgPhoto by carfreedays via Flickr.

We…can't think of the "young" as being a monoculture. Here in Missoula, there are two high schools with two different cultures. One is set
in our urban core with almost no parking; most of the students walk,
bike, or take our public transit (since there is no room for school
buses to park and drop off kids). There must be between 100-200 bikes
parked at the high school every day. The other is more suburban, and has
a parking lot the size of several football fields with kids getting
there with either a vehicle, dropped off by parents, or on a school bus.
Local
culture is probably the most important factor. If there is no bicycle
culture present in a city, the work that must be done to get people on
board with bicycle transportation and for them to see the need to get out of the car is hugely increased.
All the blogs, books, and newspaper articles written about the new
trend, environmental, and health concerns will do little.… social interaction person to person is probably the most
powerful and effective way to spread such ideas.

He's right. Infrastructure and planning choices that emphasize safe passage for pedestrians and cyclists are a primary factor in opening the door for active transportation choices. If you design a school so that it makes sense to bike there, kids will do that. They will have fun doing it and tell their friends how much fun it is and then their friends will want to do it, too.

If you design a school so that they can only get there by car, that's what they'll do. That's what will be cool.

And the choices they make as adults will likely be heavily influenced by those experiences -- as will the impact they as individuals have on the global and local environment.

Those gray heads in Washington have a pretty heavy responsibility. The future doesn't really belong to them. And it's going to look a lot different from the past. It would be great if they could remember that.

More from the network: Crossroads wants transportation to be an issue in the 2010 Pennsylvania race for governor. Urban Velo is looking for your pictures showing how much you love biking in the city. And Muscle Powered writes about the mean streets of Nevada.

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

Friday Video: Are We All Living in a ‘Carspiracy’?

How does "car-brain" shape the way we think about the world — even in relatively bike-friendly countries like the U.K.?

July 26, 2024

Friday’s Headlines Share and Share Alike

Bikeshares, and e-bikes and scooters generally, are becoming more popular. That's led to more injuries, highlighting the need for better infrastructure.

July 26, 2024

What the Heck is Going on With the California E-Bike Incentive Program?

The program's launch has been delayed for two years, and currently "there is no specific timeline" for it. Plus the administrator, Pedal Ahead, is getting dragged, but details are vague.

July 26, 2024

Talking Headways Podcast: Have Cities Run Out of Land?

Chris Redfearn of USC and Anthony Orlando of Cal Poly Pomona on why "pro-business" Texas housing markets are catching up to "pro-regulation" California and what it might mean for future city growth.

July 25, 2024

The Paris Plan for Olympic Traffic? Build More Bike Lanes

A push to make Paris fully bikable for the Olympics is already paying dividends long before the opening ceremonies.

July 25, 2024
See all posts