Pedestrian safety

Awful Pedestrian Shaming Campaign Gets the Smackdown It Deserves

This PSA from Montgomery County, Maryland, has got to be one of the all-time worst examples of pedestrian shaming. The young girl with tire treads across her face, it's implied, was struck and killed by a driver because she was "wearing black."

By Angie Schmitt

2:13 PM EST on November 7, 2016

Awful Pedestrian Shaming Campaign Gets the Smackdown It Deserves

Montgomery County, Maryland, used this ill-considered poster to blame pedestrians who are hit by cars. Photo: Montgomery County

This PSA from Montgomery County, Maryland, has got to be one of the all-time worst examples of pedestrian shaming. The young girl with tire treads across her face, it’s implied, was struck and killed by a driver because she was “wearing black.”

The message was the county’s response to two recent pedestrian fatalities. According to the county, police will be ticketing drivers, pedestrians, and cyclists who break laws. The victim-blaming posters combined with the everyone-gets-fined approach to enforcement tells us this “safety campaign” won’t make pedestrians any safer.

On Twitter, Colin Browne succinctly summed up what’s wrong with Montgomery County’s approach:

.@MontgomeryCoMD here I fixed it for you pic.twitter.com/yJKfUVcKKT

— Colin (@ColinTBrowne) November 3, 2016

Can Montgomery County replace its campaign imagery with Colin’s version?

//platform.twitter.com/widgets.js

Angie Schmitt

Angie is a Cleveland-based writer with a background in planning and newspaper reporting. She has been writing about cities for Streetsblog for six years.

Pedestrian safety | Vision Zero Cities 2021 Talk | Washington DC

Streetsblog has migrated to a new comment system. New commenters can register directly in the comments section of any article. Returning commenters: your previous comments and display name have been preserved, but you'll need to reclaim your account by clicking "Forgot your password?" on the sign-in form, entering your email, and following the verification link to set a new password — this is required because passwords could not be carried over during the migration. For questions, contact tips@streetsblog.org.