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Pedestrian safety

Awful Pedestrian Shaming Campaign Gets the Smackdown It Deserves

2:13 PM EST on November 7, 2016

Montgomery County, Maryland, used this ill-considered poster to blame pedestrians who are hit by cars. Photo: Montgomery County

This PSA from Montgomery County, Maryland, has got to be one of the all-time worst examples of pedestrian shaming. The young girl with tire treads across her face, it's implied, was struck and killed by a driver because she was "wearing black."

The message was the county's response to two recent pedestrian fatalities. According to the county, police will be ticketing drivers, pedestrians, and cyclists who break laws. The victim-blaming posters combined with the everyone-gets-fined approach to enforcement tells us this "safety campaign" won't make pedestrians any safer.

On Twitter, Colin Browne succinctly summed up what's wrong with Montgomery County's approach:

.@MontgomeryCoMD here I fixed it for you pic.twitter.com/yJKfUVcKKT

— Colin (@ColinTBrowne) November 3, 2016

Can Montgomery County replace its campaign imagery with Colin's version?

//platform.twitter.com/widgets.js

Angie Schmitt

Angie Schmitt is the author of Right of Way: Race, Class and the Silent Epidemic of Pedestrian Deaths in America, and the former editor of Streetsblog USA.

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