Skip to Content
Streetsblog USA home
Log In

Talking Headways Podcast: Biking Further in Detroit (Yes, Detroit!)

3:49 PM EST on December 29, 2022

This week we’re joined by Jacob Graham, a program manager for MoGo Bike Share in Detroit. We talked about how the system works in the so-called Motor City, how bike-share riders and bus riders coincide, the benefits of electric bikes, and coordination with other organizations.

If you're the kind of person who prefers to read than to listen, check out an edited transcript below the player. If you want a full unedited transcript, click here (but remember: there will be typos).

Jeff Wood: You surveyed riders about travel habits and bus and the bike connections. What did the report tell you about these different groups of riders?

Jacob Graham: The report showed us that cash is the primary way that people pay for the bus. That wasn’t a surprise, but to see the numbers laid out so starkly was really important when we are thinking about people combining trip methods because MoGo and all micro mobility that I’m aware of is credit- or debit-card forward, whereas bus systems tend to be cash forward — and certainly DDOT and Smart in our region are very cash forward systems. The buses don’t take credit cards. They’ve recently launched a payment app, but it’s pretty limited at this point and the use of it is very limited.

So to work with the high percentage of cash users on the bus network and the high percentage of credit card users on the bike share network is a major challenge we identified. Something that was less of a surprise was the location of stations. We really found that a lot of bus riders did not know where the nearest MoGo station was relative to their bus stop. And so there’s a couple responses that we can make to that. Some of that is just signage — helping people through wayfinding.

But a bigger, more expensive piece of that is moving those stations or adding new stations that are closer to a bus stop so that when someone gets on or off the bus, ideally they don’t even need signage to find the MoGo station. Ideally it’s there and it’s very visible. Of course there are some limitations to that because you can get on and off the bus, you know, northbound, southbound, eastbound, westbound. We’re not very close to having a MoGo station on any set of four corners anytime soon. We like to think that we’re doing well, but maybe we don’t have that kind of cash to be on all four corners of an intersection just yet.

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

Wednesday’s Headlines at a Discount

We talk a lot about how parking minimums drive up housing costs, but so do overly wide roads. Why not take away a lane or two and let people build on the land?

October 4, 2023

Watch 15 Years of Street Transformation in a Single Streetfilm

It's hard to see the big picture of just what has been accomplished between Times and Union squares. That's where Clarence Eckerson Jr. comes in.

October 4, 2023

Study: Remote Work Isn’t Always A Cure for America’s Driving Addiction

A lot of Americans traded long commutes for short errands during the pandemic — but whether that swap resulted in more or less driving is a consequence of policy choices.

October 4, 2023

Tuesday’s Headlines Are Trending Down

An estimated 19,515 people died in car crashes during the first half of 2023, which is down 3.3 percent but still 19,515 too many.

October 3, 2023
See all posts