Ikea, the Swedish retail chain, showed its green credentials yesterday by giving all 9,000 of its UK workers a free bicycle. The store handed out the £139 fold-up bike and offered a 15 per cent subsidy on public transport at its Christmas breakfast.The bicycle is the store's second high-profile green gesture this year following its decision to introduce a charge for plastic bags and encourage reusable ones. Plastic bag take-up at checkouts is down by 97 per cent.
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Only one in 10 Zoomers associate cars with freedom, which helps explain why so many of them don't drive.
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