Late last week, the National Highway Traffic Safety Administration committed to a slate of long-overdue motor vehicle safety standards aimed at regulating vehicle size and weight, increasing driver visibility, and requiring the full range of crash mitigation equipment and technologies that have been saving cyclists’ lives in other countries for years.
… Just kidding! Instead, officials released a tweet encouraging people to tighten their shoelaces and save themselves.
If you "tuck in shoelaces and pants" the 7,487 pound Chevy Suburban that is making an illegal right on red, crossing into an unprotected bike lane while its rear wheels which it can't see are up on the curb and hits & kills the cyclist… but yeah… Shoelaces #bikeDC https://t.co/yij9YwUO3A
— Jason D. Salvagni (@TriSalvagni) June 29, 2023
Of course, things like broken derailleurs and too-high seat posts are so rarely a factor in deadly bicycle collisions that they aren’t even listed in federal crash databases — but you can’t possibly expect the agency that maintains those databases to know that!

Helmets explicitly aren’t designed to save cyclists lives’ in car crashes, either, but that didn’t stop NHTSA from sunnily encouraging people to wear them.
A picture of my bicycle helmet with one of many bloated vehicles in my neighborhood. Is it NHTSA’s position that a foam hat offers any meaningful protection against this car? It is not errant shoelaces that are killing cyclists. It’s automobiles, which NHTSA refuses to regulate. pic.twitter.com/poXQYEzm1E
— Bella Chu (@bellachu10) June 28, 2023
To put it mildly, the tweet was not received well by sustainable transportation advocates, many of whom have lost loved ones to traffic violence even with helmets and panniers.

And they had some pretty strong suggestions for what NHTSA and the rest of their DOT colleagues could do to save cyclists’ lives, instead of wasting money and energy on sunny social media graphics.
All of this is laughable advice, and you know it. Real safety improvements will happen through regulating the size and speed of motor vehicles, and providing separated lanes for people on bicycles and other micro-mobility devices.
— Michelle Stenzel (@MichelleStenzel) June 29, 2023
Even simply getting basic side guards on large trucks could save a staggering 53 cyclists every single year, advocates pointed out — if agency leaders ever stand up to the lobbyists that have so far convinced them not to issue a mandate.
That’s cute.
Can you address why NHTSA ignored real safety needs for bicyclists when the agency kowtowed to the trucking industry? https://t.co/8yABzIwDPe
— Don Kostelec (@KostelecPlan) June 28, 2023
Automatically throttling drivers’ speeds like they’re already doing in Europe could help too … but NHTSA doesn’t seem particularly keen to do that, either.
Mandating speed governors on cars would do a hell of a lot more to keep me (and everyone else) safe than telling cyclists to wear helmets and tuck in their shoelaces, @NHTSAgov. https://t.co/Pe9dJACzMB
— John Lloyd (@boyonabike62) June 29, 2023
Perhaps the most ridiculous thing about NHTSA’s friendly “tips” for cyclists, though, is that many of the safest bikers in the world often don’t follow them — because their streets are so safe, they don’t really have to.
But unfortunately for us this Independence Day, almost all those streets aren’t on U.S. soil. They’re in countries that have actually invested in safe systems, and skipped the misguided PSAs altogether.
Do your jobs and regulate the auto industry and force DOTs to build bike infrastructure. Mandatory helmets aren't the sign of a safe road system. pic.twitter.com/5c1Uu2ICMQ
— Skip Pile (@skip_sf) June 29, 2023
The post Advocates React To the Feds’ Latest Offensive Bike Safety PSA appeared first on Streetsblog USA.
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