More Transit Service Is Great, But It’s Not Enough on Its Own

We have to think about how to increase overall public transit demand -- and that’s mostly an urban development, land use, and urban design issue, not a transportation issue.

It is neither wise nor effective to blindly increase the supply of transit service, by spending more money on it, and expect that action alone to translate into higher ridership.

We need to think about demand -- what is it now, what will it be in the future, and most significantly -- what could it be in the future?

Transit service itself is only part of the demand equation. Demand is affected heavily by how much we are spending on other transportation alternatives (expansion of highways, provision of free or under-priced parking) and how we are designing our urban environments (e.g. Are they easy or pleasant to walk or bike in? Are residential and commercial uses in close enough proximity to one another to make transit convenient and effective?)

If we simply spend more money on transit and expect that to change demand, without spending less money on highway expansion, or without addressing our sprawling development patterns, we are fooling ourselves.