Skip to Content
Streetsblog USA home
Streetsblog USA home
Log In
Parking

The Spectacular Waste of Half-Empty Black Friday Parking Lots

Screen Shot 2014-12-01 at 11.22.23 AM
A retail parking lot in Palm Beach, Florida, on the busiest shopping day of the year. Photo: @aGuyonClematus

If there's one thing American planners fear, it's that someone, sometime, somewhere, won't be able to immediately find a parking space. Gigantic manuals have been devoted to avoiding this "problem," and laws have been passed in nearly every community in the nation to ensure that no one ever lacks for parking.

Chuck Marohn at Strong Towns started an ingenious, crowd-sourced photo collection to show how absurd the obsession with parking construction has become: pictures of retail parking lots on Black Friday, one of the busiest shopping days of the year. We've built so much parking that a lot of spaces remain unused even when demand is at its peak.

For the last two years, Marohn has urged people to take photos of half-empty Black Friday parking lots and tag them on Twitter with the hashtag #blackfridayparking. Here's what they turned up last week.

Marohn himself snapped this Target parking lot (presumably somewhere near his hometown of Brainerd, Minnesota), which at 75 percent occupancy, was actually more full than most the other lots he photographed.

Screen Shot 2014-12-01 at 11.24.45 AM

This is a Kohl's in Conroe, Texas, at 10:45 a.m. on Black Friday, captured by Erika Ragsdale:

Screen Shot 2014-12-01 at 11.45.24 AM

Peoria, Illinois, resident Erik Reader snapped this shot of the Big R western clothing store:

Screen Shot 2014-12-01 at 11.47.31 AM

Reader also captured this majestic asphalt expanse at a Big K Mart in the same region.

Screen Shot 2014-12-01 at 11.49.38 AM

At 3:15 in the afternoon, this Target parking lot in suburban Pittsburgh was less than half full, reports Bob Gradeck:

Did any of you make it out to the stores on Friday? Did any of you have trouble finding a parking space? Did anyone in America have this problem?

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

Daylighting Isn’t Anti-Driver — It’s Pro-Common Sense

Listen to a Republican: "The Department of Transportation's negative report on daylighting is like judging the effectiveness of lifeboats on the Titanic by studying the ones that never left the ship."

November 14, 2025

Friday’s Headlines Are Crashing Out

Despite some improvement over the past couple of years, U.S. traffic deaths remain higher than they were before the pandemic.

November 14, 2025

Talking Headways Podcast: How Can Transit Agencies Help Homeless Residents?

Cortni Desir of the Connecticut DOT joins the podcast to discuss homelessness and the importance of curiosity in public service.

November 13, 2025

Thursday’s Headlines Say It Ain’t So

Climate change is happening, whether you want to call it that or not.

November 13, 2025
See all posts