Skip to Content
Streetsblog USA home
Streetsblog USA home
Log In
Parking

The Spectacular Waste of Half-Empty Black Friday Parking Lots

Screen Shot 2014-12-01 at 11.22.23 AM
A retail parking lot in Palm Beach, Florida, on the busiest shopping day of the year. Photo: @aGuyonClematus

If there's one thing American planners fear, it's that someone, sometime, somewhere, won't be able to immediately find a parking space. Gigantic manuals have been devoted to avoiding this "problem," and laws have been passed in nearly every community in the nation to ensure that no one ever lacks for parking.

Chuck Marohn at Strong Towns started an ingenious, crowd-sourced photo collection to show how absurd the obsession with parking construction has become: pictures of retail parking lots on Black Friday, one of the busiest shopping days of the year. We've built so much parking that a lot of spaces remain unused even when demand is at its peak.

For the last two years, Marohn has urged people to take photos of half-empty Black Friday parking lots and tag them on Twitter with the hashtag #blackfridayparking. Here's what they turned up last week.

Marohn himself snapped this Target parking lot (presumably somewhere near his hometown of Brainerd, Minnesota), which at 75 percent occupancy, was actually more full than most the other lots he photographed.

Screen Shot 2014-12-01 at 11.24.45 AM

This is a Kohl's in Conroe, Texas, at 10:45 a.m. on Black Friday, captured by Erika Ragsdale:

Screen Shot 2014-12-01 at 11.45.24 AM

Peoria, Illinois, resident Erik Reader snapped this shot of the Big R western clothing store:

Screen Shot 2014-12-01 at 11.47.31 AM

Reader also captured this majestic asphalt expanse at a Big K Mart in the same region.

Screen Shot 2014-12-01 at 11.49.38 AM

At 3:15 in the afternoon, this Target parking lot in suburban Pittsburgh was less than half full, reports Bob Gradeck:

Did any of you make it out to the stores on Friday? Did any of you have trouble finding a parking space? Did anyone in America have this problem?

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

Agenda 2026: Will Zohran Mamdani’s Left-Progressive Backers Mobilize for Faster Buses?

New York's new mayor must mobilize the coalition that got him elected if he wants to avoid his recent predecessors' failure to speed up buses.

December 2, 2025

Opinion: One Less Lane Ought To Fix It

Federal inaction means states must lead on reducing emissions — but their reluctance to reallocate road space for cars may doom climate goals.

December 2, 2025

Tuesday’s Headlines Fight Fire With Fire

Berkeley, Calif., is far from the only city where the fire department dictates transportation policy.

December 2, 2025

Investigation: How Trump’s U.S. DOT Is Loosening Safety Rules Meant to Protect the Public

In Trump’s second term, the agency opened 50-percent fewer investigations into vehicle safety defects, concluded 83-percent fewer enforcement cases against trucking and bus companies and started 58-percent fewer pipeline enforcement cases compared with the same period in the Biden administration.

December 1, 2025

Monday’s Headlines Go Cold Turkey

Life is a highway, and Congress is going to ride it all night long.

December 1, 2025

OPINION: Where Cities are Investing, Vision Zero is Working 

As the Vision Zero Network turns 10, it's time to look at what works and what is achievable (a lot!).

November 28, 2025
See all posts