Skip to Content
Streetsblog USA home
Streetsblog USA home
Log In

When it comes to job sprawl, few regions have been as gung-ho as Atlanta. During the 2000s, Atlanta area employers sprawled at twice the national average. At the end of that decade, only Detroit and Chicago had a greater share of jobs further away from downtown.

Coca Cola is planning to move 500 jobs from the Atlanta exurbs to downtown -- a major break with historical trends. Image: ##http://www.waymarking.com/waymarks/WM4BTR_Coca_Colas_sign_at_Five_Points_Atlanta_GA## Waymarking.com##

Just one in 10 jobs in the Atlanta region is in the urban core, Elizabeth Kneebone of the Brookings Institution told the Atlanta Journal-Constitution.

But some Atlanta companies are rethinking the suburbs. Coca-Cola recently decided to move 500 jobs from exurban Cobb County to downtown Atlanta. Other companies, including Panasonic, Athenahealth, ExactTarget, and Asurion Insurance Services have done the same in recent years.

“There’s no stampede yet back to the city,” wrote Greg LeRoy, executive director of Good Jobs First, in an editorial for the AJC. “The long-term thinning of jobs continues." He noted the Brookings study's hypothesis that "job sprawl" slowed during the Great Recession mostly because job loss was greatest in outlying areas. "That was more true in the metro Atlanta area than nationally," LeRoy said.

Brookings reports that 88 percent of the Atlanta region's low-income population lives in the suburbs, but only one-third of the region's suburbanites have access to transit. The suburban residents that do have transit access can still only reach about 17 percent of the region’s jobs within 90 minutes, according to another Brookings study.

Coca-Cola also moved its Toronto offices downtown, according to the Globe and Mail.

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

Monday’s Headlines Wonder About E-Bikes’ Future

E-bike sales surged in 2020 and 2021 but have been flat ever since.

January 19, 2026

Friday Video: How ‘Car Brain’ Warps the Way We See the World

How can we fix the brains distorted by car culture?

January 16, 2026

Friday’s Headlines Are the Best

People for Bikes named its top bike lane projects of the past year.

January 16, 2026

Talking Headways Podcast: The Lost Subways of North America

Author Jake Berman discusses transit histories through the lens of racial dynamics, monopolies, ballot measures and overlooked cities.

January 15, 2026

A ‘Demographic Time Bomb’ Is About To Go Off — And the Transportation Sector Isn’t Ready

A top firm is warning that the "silver tsunami" will have big implications for the climate, unless U.S. communities act fast.

January 15, 2026

Thursday’s Headlines Shoot for the Moon

What if the U.S. spent anything near what it spends on highways on transit instead?

January 15, 2026
See all posts