Skip to Content
Streetsblog USA home
Log In
Cars

Car Buyers Pick Their Poison: Free Gun or Free Gas

3:38 PM EDT on June 4, 2008

car-ad.jpg

With Detroit increasingly desperate to unload inventory, one Missouri car dealership seems to have struck gold with a special promotion: Buyers get a $250 coupon towards either a gun or gasoline. The offer comes from Max Motors,
a small dealership south of Kansas City that has slapped
the image of a grimacing cowboy wielding two pistols all over its
website.

Max Motors owner Mark Muller claims sales have quadrupled since the offer took effect. But in this case, the high price of gas seems not to be influencing consumers' decisions. Most takers are opting to pack heat, reports Reuters:

Every buyer so far "except one guy from Canada and one old guy" has elected to take the gun, Muller said. Muller recommends his customers select a Kel-Tec .380 pistol. "It's a nice little handgun that fits in your pocket," he said.

When asked by the bloggers at Wheels why drivers choose guns over gas, Freakonomics co-author Stephen J. Dubner explained that most consumers prefer their prizes to come in the form of an optional purchase -- the gun -- rather than a necessary purchase -- the gas. "For many coffee-drinking New Yorkers, an equivalent may be the choice between $250 grocery money and an espresso machine," the blog says.

Of course, the analogy doesn't run very deep. According to the Centers for Disease Control, guns were responsible for 30,694 deaths in 2005, and motor vehicles caused 45,520. You can say this for the latte-sipping elite -- the CDC reported no deaths by espresso.

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

Tuesday’s Headlines Are Trending Down

An estimated 19,515 people died in car crashes during the first half of 2023, which is down 3.3 percent but still 19,515 too many.

October 3, 2023

What Do ‘Livable’ Streets Look Like in an Era of Driverless Cars?

Does a world of autonomous cars really have to make our streets less human? Possibly.

October 3, 2023

Why Chicago Advocates Are Providing Bikes to Migrants

Unless funds are freed up from a larger entity, bike distribution to asylum seekers is going to stay in crisis mode indefinitely.

October 2, 2023

Monday’s Headlines Are Open for Business

Monday will be just another Monday for federal employees, as Congress avoided a government shutdown. Plus, declining gas tax revenue provides an opportunity to rethink transportation funding.

October 2, 2023

Why Connecticut is Investing in New Regional Rail

Gov. Ned Lamont will spend $315 million investment on new rail cars — but they're not going anywhere near Grand Central. Here's why.

October 2, 2023
See all posts