Skip to Content
Streetsblog USA home
Streetsblog USA home
Log In
Ad Nauseam

European Automakers Are Feeling the Heat

autobahn.jpg

While the never-ending barrage of automobile advertising is as shameless as ever here in the States, European automakers are beginning to recognize that their product is perceived as harmful and destructive, not unlike cigarettes or trans-fats. The Wall Street Journal reports:

Amid growing alarm over climate change and a trend in Europe toward faster, heavier cars, a group representing Europe's leading advertising agencies has drafted guidelines covering issues such as safety and the environment that -- if adopted -- would establish basic principles for ad agencies to follow when promoting cars.

Among the suggested principles in his group's draft guidelines: "Speed or acceleration claims should not be the main message of an advertisement." Adds Mr. Lyle, "We've seen regulation on tobacco, we're beginning to see it on food advertising...if the discussion on climate change carries on, we may see something on car advertising as well."

Of course, this realization doesn't mean that automakers are necessarily going to do anything to change the product -- just the way they sell it.


Photo of storm clouds over the Autobahn:
Hans Van Reenan/Flickr

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

The Paris Plan for Olympic Traffic? Build More Bike Lanes

A push to make Paris fully bikable for the Olympics is already paying dividends long before the opening ceremonies.

July 25, 2024

Thursday’s Headlines Face Our Fears

What happens if Republicans win the trifecta in November? Judging by the GOP-controlled House budget, a lot less money for transit, Smart Cities Dive reports.

July 25, 2024

Wednesday’s Headlines Are in a Good Place

How should we react to public indifference about the danger cars pose to society? Perhaps a sitcom has something to teach us.

July 24, 2024

Opinion: Is Kamala Harris ‘The Climate President We’ve Been Waiting For’?

Kamala Harris fought hard for a better transportation plan in the San Diego region despite big political risks. If elected president, will she do the same for the country?

July 24, 2024

America is Setting Micromobility Records — But That Boom Could Go Bust Without Public Funding

Shared bike and scooter trips soared 20 percent in a single year. So why are so many U.S. systems shutting down — and what will it take to keep the revolution rolling?

July 24, 2024
See all posts