No, it didn't air during the actual Super Bowl, but we were seriously impressed by this playful War on Cars "commercial" advertising the many joys of riding a bike for transportation ... in the style of every game-day car ad you've ever seen.
Gravelly voiceover about how this product embodies the soul of American freedom? Check! Treacly stock music to turbo-charge your yearning for a future with no auto bills? Check! Exasperated moms who come alive when they climb in the saddle? Check!
All that's missing is a micro-font disclaimer about how only a trained professional on a closed course should take her hands off the handlebars.
