Skip to Content
Streetsblog USA home
Streetsblog USA home
Log In
Car culture

Friday Video: The Best Super Bowl Ad You’ll Never See

Every February, Automakers spend millions to get Americans into expensive cars they can't afford. What if we could do the same to get them onto a bike seat?

No, it didn't air during the actual Super Bowl, but we were seriously impressed by this playful War on Cars "commercial" advertising the many joys of riding a bike for transportation ... in the style of every game-day car ad you've ever seen.

Gravelly voiceover about how this product embodies the soul of American freedom? Check! Treacly stock music to turbo-charge your yearning for a future with no auto bills? Check! Exasperated moms who come alive when they climb in the saddle? Check!

All that's missing is a micro-font disclaimer about how only a trained professional on a closed course should take her hands off the handlebars.

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

Wednesday’s Headlines Are Bigger and Beautiful-er

There's a lot of bad news in the Big Beautiful Bill — but it also may have helped kill a major highway expansion in Oregon.

July 9, 2025

Removing ‘Rainbow Crosswalks’ Won’t Make America’s Arterials Safer

Secretary Duffy wants to tackle dangerous arterials. So why is he coming after rainbow crosswalks most often seen on narrow city roads?

July 9, 2025

The ‘One Big Beautiful Bill’ Is About Our Transportation Future, Too

Transportation didn't get a lot of mention in the public discussion of the One Big Beautiful Bill Act. But it's everywhere.

July 8, 2025

Tuesday’s Headlines of Many Colors

Transportation Secretary Sean Duffy called rainbow crosswalks "a distraction" and called on cities to eliminate them.

July 8, 2025

Form-Based Codes Mean More Sustainable Cities

New research shows that prioritizing building "form" over their use leads to more sustainable cities.

July 8, 2025

Monday’s Headlines Are Big and Beautiful

The ginormous GOP tax and spending bill President Trump signed on July 4 will make the air dirtier, a lot of it from tailpipe emissions.

July 7, 2025
See all posts