Skip to Content
Streetsblog USA home
Streetsblog USA home
Log In
With a new name, Motivate is telling cities more bike-share stations are on the way. Photo: Citi Bike

After new management took over in 2014, injecting capital and expertise that's expected to turn around a sputtering operation, the company formerly known as Alta Bicycle Share has adopted a new name: Motivate. (A verb! Very active transportation-y.)

Motivate operates bike-share systems in New York, DC, Boston, Chicago, San Francisco, and Seattle, making it the dominant player in the American bike-share market. While the company isn't releasing details about how it plans to upgrade the problematic software and equipment that have held back system growth in those cities and stalled the launch of systems elsewhere, today's announcement promised a new wave of expansion.

"As cities change and grow more rapidly than ever, only bike share is flexible and personalized to keep pace," CEO Jay Walder said in the statement. "Now, with the backing of new ownership, Motivate is positioned to deliver even better service to cities and bring bike share to scale."

Walder told U.S. News that changes are underway now in preparation for peak bike-share season. "We're trying to use the winter to be able to get things done," he said.

Public presentations about adding Citi Bike stations started up last month in New York.

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

Friday Video: The London Neighborhood Where Bikes Outnumber Cars

...and how they got to that impressive milestone.

July 11, 2025

Friday’s Headlines Battle Galactus

Like the Marvel supervillain, U.S. interstate highway system seems to eat up everything in his path. A new book explores how to stop it.

July 11, 2025

New Report Shows Pedestrian Fatalities Drop — But Experts Say Not Enough

The Governors Highway Safety Association report showed a 4 percent drop in the number of pedestrian deaths last year, putting a slow on a dangerous trend — but advocates say the drop isn't nearly big enough.

July 11, 2025

Talking Headways Podcast: Localities Subsidize the State DOT

Adie Tomer of Brookings on how to improve regional coordination around infrastructure.

July 10, 2025

Five of the Ugliest Transportation Policies In the ‘Big, Beautiful’ Bill

Here's a rundown of some of the transportation provisions in the Republicans' reconciliation package, and what they might mean for your community.

July 10, 2025

Viva La Thursday’s Headlines

Why is French transit ridership up 10 percent since before the pandemic, while American transit ridership is down 23 percent?

July 10, 2025
See all posts