New Name for Alta Bicycle Share: “Motivate”
After new management took over in 2014, injecting capital and expertise that’s expected to turn around a sputtering operation, the company formerly known as Alta Bicycle Share has adopted a new name: Motivate. (A verb! Very active transportation-y.)
Motivate operates bike-share systems in New York, DC, Boston, Chicago, San Francisco, and Seattle, making it the dominant player in the American bike-share market. While the company isn’t releasing details about how it plans to upgrade the problematic software and equipment that have held back system growth in those cities and stalled the launch of systems elsewhere, today’s announcement promised a new wave of expansion.
“As cities change and grow more rapidly than ever, only bike share is flexible and personalized to keep pace,” CEO Jay Walder said in the statement. “Now, with the backing of new ownership, Motivate is positioned to deliver even better service to cities and bring bike share to scale.”
Walder told U.S. News that changes are underway now in preparation for peak bike-share season. “We’re trying to use the winter to be able to get things done,” he said.
Public presentations about adding Citi Bike stations started up last month in New York.
Read More:
Streetsblog has migrated to a new comment system. New commenters can register directly in the comments section of any article. Returning commenters: your previous comments and display name have been preserved, but you'll need to reclaim your account by clicking "Forgot your password?" on the sign-in form, entering your email, and following the verification link to set a new password — this is required because passwords could not be carried over during the migration. For questions, contact tips@streetsblog.org.
