Skip to Content
Streetsblog USA home
Streetsblog USA home
Log In
With a new name, Motivate is telling cities more bike-share stations are on the way. Photo: Citi Bike

After new management took over in 2014, injecting capital and expertise that's expected to turn around a sputtering operation, the company formerly known as Alta Bicycle Share has adopted a new name: Motivate. (A verb! Very active transportation-y.)

Motivate operates bike-share systems in New York, DC, Boston, Chicago, San Francisco, and Seattle, making it the dominant player in the American bike-share market. While the company isn't releasing details about how it plans to upgrade the problematic software and equipment that have held back system growth in those cities and stalled the launch of systems elsewhere, today's announcement promised a new wave of expansion.

"As cities change and grow more rapidly than ever, only bike share is flexible and personalized to keep pace," CEO Jay Walder said in the statement. "Now, with the backing of new ownership, Motivate is positioned to deliver even better service to cities and bring bike share to scale."

Walder told U.S. News that changes are underway now in preparation for peak bike-share season. "We're trying to use the winter to be able to get things done," he said.

Public presentations about adding Citi Bike stations started up last month in New York.

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

Friday Video: Check Out Lorde On a Bike!

The Kiwi singer is on the top of the charts — and in our bike-riding hearts.

April 25, 2025

Friday’s Headlines Dodge Death

Thankfully, traffic deaths have started to fall. But cars and drivers are still killing too many people. Why?

April 25, 2025

Breaking: US DOT is Coming For America’s ‘DEI’ Dollars, Threatening ‘Sanctuary’ Cities With Pulled Funds

Advocates are raising the alarm about yet another vague and disturbingly broad letter from Sean Duffy — and the fierce battle that's likely to follow it.

April 24, 2025

Talking Headways Podcast: Just Action Under the Color of Law

Leah Rothstein on the book she wrote with her father Richard about the fight against housing segregation in America.

April 24, 2025
See all posts