A Transit Ad That Puts Car Commercials to Shame

This new ad from Västtrafik, Sweden’s second-largest public transportation company, has all the well-worn cliches of a good car commercial: the baritone narrator, the stunning landscapes, the empty roads. What’s different about this ad is that what it’s selling will help preserve that natural scenery, rather than pave and pollute it.

If only public transit in the United States had the same marketing bucks behind it that car companies do, maybe people wouldn’t be spending $42,000 — not much less than the median American household income — on a used GMC Sierra.

Which is not to say that there aren’t any good transit commercials stateside. This won’t likely be dominating the airwaves during the big game, but it’s another good spin on the car ad:

ALSO ON STREETSBLOG

Criticism Compels Uber to Pull Ad About Giving Up on the Subway

|
What do modern ride-hailing services mean for the future of transit? Serious observers think companies like Uber may help complement or substitute for bus service in spread out areas that aren’t well-suited for fixed-route transit. And ride-hailing may help transit agencies provide paratransit services. But one thing that any technology based on space-hogging cars can’t do is replace high-capacity city transit systems. A recent Uber ad suggested otherwise, […]

Stand Clear of the Doors — It’s Time for a Big Mac!

|
How much exposure to advertising should fare-paying transit users be expected to tolerate? Is a relatively minor fiscal benefit worth slapping ads on every bus, bus stop, subway platform and train car? Where does it end? These questions are on the mind of Ben Kabak at Second Avenue Sagas, in light of an Atlantic Cities […]

Getting Young People Back Into Cars Is Auto Industry Job #1

|
While the choked parking lots at many suburban high schools might mislead you, young people today are less interested in driving and owning cars than their counterparts in previous generations. This is happy news for environmentalists and complete streets advocates, who see fewer vehicles on the road as key to a healthier, wealthier society. For […]