Skip to Content
Streetsblog USA home
Streetsblog USA home
Log In
Cars

So God Created Transit: A Fitting Response to Dodge Ram’s Super Bowl Ad

Hey, so you also shed a tear or two for the Dodge Ram "So God Made a Farmer" Super Bowl commercial before you realized it was about trucks. Because really, what does Dodge have to do with the noble, heart-warming, bittersweet story of farmers anyway? It's a speech conservative radio personality Paul Harvey gave in 1978, and you can be pretty sure he wasn't thinking of the two-ton Dodge Ram.

Well, Diana Lind, editor of Next City, also felt manipulated by Dodge's unabashed attempt to steal some of the honor Harvey bestows on farmers. She objected to the way the commercial "conflated the merits of people with those of cars."

"Which seems a bit sad for 2013, when in the past six months climate change has reared its ugly head and begged us to change our consumption economy for something a bit more sustainable," she wrote. "And the nostalgic imagery — as if we only believe in farmers and soldiers to represent the best of humanity, and as if buying a car is a noble act — started to offend me.

So what did she do? She made her own video. It's a commercial for transit, and it's actually about transit, not farmers or fairies or veterinarians or anything else. She apologizes for making it hastily and without a lot of video-making expertise, but I think it's brilliant. I think the country needs to see it and begin to appreciate their city's humble transit service.

Now who's going to make a bike/ped answer to the heartstring-pulling Jeep commercial about soldiers returning from war?

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

Friday’s Headlines Got Served

Another day, another GOP lawsuit trying to overturn a Biden administration climate change rule.

April 19, 2024

Disabled People Are Dying in America’s Crosswalks — But We’re Not Counting Them

The data on traffic fatalities and injuries doesn’t account for their needs or even count them. Better data would enable better solutions.

April 19, 2024

Talking Headways Podcast: Charging Up Transportation

This week, we talk to the great Gabe Klein, executive director of President Biden's Joint Office of Energy and Transportation (and a former Streetsblog board member), about curbside electrification.

April 18, 2024

Why Does the Vision Zero Movement Stop At the Edge of the Road?

U.S. car crash deaths are nearly 10 percent higher if you count collisions that happen just outside the right of way. So why don't off-road deaths get more air time among advocates?

April 18, 2024

Donald Shoup: Here’s a Parking Policy That Works for the People

Free parking has a veneer of equality, but it is unfair. Here's a proposal from America's leading parking academic that could make it more equitable.

April 18, 2024
See all posts