Skip to Content
Streetsblog USA home
Streetsblog USA home
Log In
Streetsblog.net

An Unsettling Look at the Early Marketing of the Two-Car Household

Around the Streetsblog Network today:

Gender Equality and the Origins of the Two-Car Household: The 1950s were heady days for car makers. Americans had just begun their mass migration to the suburbs, and the promise of idyllic lifestyles came with an implicit tradeoff: complete car-dependency. This had the unintended effect of isolating wives and mothers in each household.

Straight Outta Suburbia flashes back to a car commercial from this time period. In it, the matriarch explains that, without a second household car, a simple afternoon outing with a friend would be impossible:

Unfortunately, 60 years after that commercial was filmed, our built environments still lead us to make expensive tradeoffs. Freedom of mobility for both spouses comes at a high financial price for most middle-class Americans: transportation costs are the second-largest household expense for this group. "The style of the ad is very retro indeed, but the problem it illustrates is at least as relevant today as it was back then," says Straight Outta Suburbia. "It certainly would be nice if we could find more sustainable pathways to achieving that equality."

Delaware Invests Big in Cycling: Some states starve their bike-ped programs, then gut them even further when it's time for rescind money back to the feds. Then there's Delaware. This tiny Northeastern state has socked away $5 million for bike routes in the 2012 budget -- and advocates are elated. Drew Knox, president of Bike Delaware, called the allocation "a tape-measure home run for Bike Delaware." He added, "Typically, those funds would qualify for a 4x match of federal funds, or an additional $20 million, which would be a grand slam in any park."

But the good news comes with some qualifications. The expected matching funds could be in jeopardy if Congressman John Mica's plan to nix dedicated funding for bike and pedestrian projects becomes law.

Bypass Proposal Pits Charlottesville Citizens Group Against MPO: Despite $4 gas and multiple studies showing that adding road capacity does nothing to alleviate traffic, the allure of highway building remains strong. Over the objections of local residents, even progressive Charlottesville, Virginia is considering a $197 million bypass project. The region's metropolitan planning organization is currently holding public hearings to determine whether its long-term plan will allow the state to allocate funding for the Western Bypass. But the citizens advisory committee to the MPO (CHART) has come out against the proposal.

“Without a more realistic description of the true costs and benefits of the revived Bypass project and more precise assurances that the project will not impede other more highly prioritized transportation investments, the community represented by the CHART committee will not support the Western Bypass,” CHART member Russell Lafferty wrote. City resident Stephen Bach went further: “I think it might be a really positive thing if nothing got done,” he said. “The price of gasoline is not always going to be $4 a gallon and I think that the idea that we’re going to have the era of happy motoring forever is just ridiculous.”

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

Trump’s Canada Bridge Tantrum Could Be Bad News For An International Bike Trail

A multi-use trail along the Gordie Howe Bridge would be a key component of an epic cross-continental trail route — if Trump doesn't prevent the entire structure from opening.

February 17, 2026

Disturbing Utah ‘Bikelash’ Bill Takes Aim at Salt Lake City Traffic Calming

Utah state legislators aren't traffic engineers — so why are they writing laws that would force the review of specific bike lanes already on the roads in their capitol, and preemptively stop Salt Lake from building more?

February 17, 2026

The Explainer: How Big Tech Push For Cheap Car Insurance Hurts Victims

In New York State, Gov. Kathy Hochul is distorting the notion of "affordability" to do Big Tech's bidding.

February 17, 2026

Tuesday’s Headlines Let Kids Be Kids

Cops should not be arresting parents for letting their kids walk or bike around the neighborhood.

February 17, 2026

Monday’s Headlines Slow Down

Cities have proven measures they can put into place to slow down speeding drivers and save lives.

February 16, 2026

The New Uber-Backed Car Insurance ‘Reform’ Push Is Actually A War On Crash Victims

New York State Gov. Kathy Hochul wants to limit payouts to crash victims under the guise of "affordability" and bogus claims about "staged crashes."

February 13, 2026
See all posts