Skip to Content
Streetsblog USA home
Streetsblog USA home
Log In
Streetsblog.net

An Unsettling Look at the Early Marketing of the Two-Car Household

Around the Streetsblog Network today:

Gender Equality and the Origins of the Two-Car Household: The 1950s were heady days for car makers. Americans had just begun their mass migration to the suburbs, and the promise of idyllic lifestyles came with an implicit tradeoff: complete car-dependency. This had the unintended effect of isolating wives and mothers in each household.

Straight Outta Suburbia flashes back to a car commercial from this time period. In it, the matriarch explains that, without a second household car, a simple afternoon outing with a friend would be impossible:

Unfortunately, 60 years after that commercial was filmed, our built environments still lead us to make expensive tradeoffs. Freedom of mobility for both spouses comes at a high financial price for most middle-class Americans: transportation costs are the second-largest household expense for this group. "The style of the ad is very retro indeed, but the problem it illustrates is at least as relevant today as it was back then," says Straight Outta Suburbia. "It certainly would be nice if we could find more sustainable pathways to achieving that equality."

Delaware Invests Big in Cycling: Some states starve their bike-ped programs, then gut them even further when it's time for rescind money back to the feds. Then there's Delaware. This tiny Northeastern state has socked away $5 million for bike routes in the 2012 budget -- and advocates are elated. Drew Knox, president of Bike Delaware, called the allocation "a tape-measure home run for Bike Delaware." He added, "Typically, those funds would qualify for a 4x match of federal funds, or an additional $20 million, which would be a grand slam in any park."

But the good news comes with some qualifications. The expected matching funds could be in jeopardy if Congressman John Mica's plan to nix dedicated funding for bike and pedestrian projects becomes law.

Bypass Proposal Pits Charlottesville Citizens Group Against MPO: Despite $4 gas and multiple studies showing that adding road capacity does nothing to alleviate traffic, the allure of highway building remains strong. Over the objections of local residents, even progressive Charlottesville, Virginia is considering a $197 million bypass project. The region's metropolitan planning organization is currently holding public hearings to determine whether its long-term plan will allow the state to allocate funding for the Western Bypass. But the citizens advisory committee to the MPO (CHART) has come out against the proposal.

“Without a more realistic description of the true costs and benefits of the revived Bypass project and more precise assurances that the project will not impede other more highly prioritized transportation investments, the community represented by the CHART committee will not support the Western Bypass,” CHART member Russell Lafferty wrote. City resident Stephen Bach went further: “I think it might be a really positive thing if nothing got done,” he said. “The price of gasoline is not always going to be $4 a gallon and I think that the idea that we’re going to have the era of happy motoring forever is just ridiculous.”

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

Friday Video: Should We Stop Calling Them ‘Low-Traffic Neighborhoods’?

Is it time for London's game-changing urban design concept to get a rebrand?

January 30, 2026

Friday’s Headlines Yearn to Breathe Free

While EVs aren't the be-all end-all, especially when it comes to traffic safety, they do make the air cleaner. Most of the U.S. is falling behind on their adoption, though.

January 30, 2026

Talking Headways Podcast: One Year of Congestion Pricing

Danny Pearlstein of New York City's Riders Alliance breaks down how advocates made congestion pricing happen in the Big Apple.

January 29, 2026

Improving Road Safety Is A Win For The Climate, Too

Closing the notorious "fatality target" loophole wouldn't just save lives — it'd help save the human species from climate catastrophe, too.

January 29, 2026

Delivery Workers Are the Safest Cyclists On the Road, Study Finds

Deliveristas are less likely to engage in roadway behaviors that endanger pedestrians or themselves. So why are they so villainized?

January 29, 2026

The Cup Runneth Over With Thursday’s Headlines

Density lends itself to an abundance of transportation options and an abundance of money saved by not driving, writes David Zipper.

January 29, 2026
See all posts