Skip to Content
Streetsblog USA home
Streetsblog USA home
Log In

Reno, Nevada isn't known for safe streets or retaining its young people. But according to Jessica Reeder at Shareable Cities, that's starting to change.

false

Reno's bike safety efforts recently earned it honors from the League of American Bicyclists. And the credit is due in large part to a group of young people who are working hard to make the city more livable, according to Reeder. United under the banner of the Reno Bike Project, a handful of 20-somethings have organized to win the hearts of minds of city leaders when it comes to reshaping city streets. And while there's still a lot to be done, they've had a good deal of success so far, Reeder reports:

During the boom years of the 2000s, Reno invested in expansion at the expense of community. New housing developments sprang up on the outskirts, and what had been a geographically close community soon found itself strung out for miles along the north-south highway. Kids like Kevin Campbell felt stranded in their own neighborhoods, without affordable transportation to reach the town center. “Young people feel stuck,” Campbell says. Without jobs and affordable amenities, Reno wasn’t a livable place for the struggling younger generation. So they just left. Nearly all of Campbell’s classmates moved away after graduation.

Jeff Mitchell, Reno Bike Project’s Program Manager, calls it a “brain drain”. “There's been a large amount of flight out of our city to Portland, Seattle, San Francisco, New York. There are a lot of people from Reno doing a lot of cool stuff that doesn't benefit Reno, because they're doing it somewhere else.”

The Bike Project’s founders – Noah Silverman and Kyle Kozar – also loved riding in Reno, and simply didn’t want to leave. Along with a growing group of young adults working in the arts, food, agriculture, and politics, Silverman and Kozar chose to stay and fight for change. They found support in a few influential local figures, who realized early on that investing in young people would be the key to helping Reno-Sparks survive the economic downturn.

They started with bicycle donation drives, founded a nonprofit repair shop, and quickly dug in to bike advocacy. The response they received – not just from riders, but from City Council members, media and the Regional Transportation Commission (RTC) – was overwhelmingly positive. In just five years, Reno redesigned its priorities, made systemic changes and was awarded the American League of Bicyclists’ “Bicycle Friendly Community” Bronze status.

Sounds like a lot of cities around the U.S. could learn a thing or two from Reno!

Elsewhere on the Network today: Seattle Transit Blog says Washington's outgoing governor, Christine Gregoire, is putting forward a slew of highway projects as one of her final initiatives. ReCities makes a compelling case that beauty is part of what we should be striving for in our cities. And the Bike Beat Blog wonders if the somewhat rebellious act of cycling in America leads to radical thought.

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

Wednesday’s Headlines Are for the Children

From mothers with babies in strollers to preteens on bikes, much of the U.S. is hostile to families just trying to get around without a car.

July 2, 2025

Ambulance Data Reveals That Boston Drivers Are 4 Times More Likely to Run Over Pedestrians From Black Neighborhoods

"Overall, residents of predominantly Black and Latino neighborhoods are about four times more likely than residents of predominantly white neighborhoods to be struck as a pedestrian."

July 1, 2025

Tuesday’s Sprawling Headlines

Sprawl seems to be having a moment, but it remains a very shortsighted and environmentally disastrous way to solve the housing crisis.

July 1, 2025

Does Constant Driving Really Make Our Country Richer?

A new study reveals that constant driving is making America less productive and prosperous — and getting people on other modes could help right the ship.

July 1, 2025

This Threatened Toronto Bike Lane Gets More Rush Hour Traffic Than the Car Lane

Ontario leadership claim "no one bikes" on their cities' paths — but the data shows otherwise.

July 1, 2025
See all posts