Ridership on the Upswing After Houston’s Bus Network Redesign
In August, Houston debuted its new bus network, reconfigured to increase frequent service, expand weekend hours, and improve access to jobs.
The implementation was contentious at times, and when we last checked in on the results — two months after the changes took effect — bus ridership was down 4 percent overall but up dramatically on weekends. That was to be expected, wrote transit consultant Jarrett Walker, who worked on the project, because it takes some time for people to adjust to changes and familiarize themselves with the new routes.
Now, after just two more months, METRO is reporting that bus ridership has climbed above previous levels. November totals were up 4 percent compared to the previous year.
“The upswing in ridership on the New Bus Network launched on Aug. 16, 2015 is immensely gratifying,” said METRO Board Chairman Gilbert Garcia in a press release. “The countless hours of researching routes, community meetings and input, planning changes, and redirecting and training our staff is paying off and we’re confident that trend will continue to grow.”
In October, Walker said he would expect ridership to increase about 20 percent by two years after the redesign, provided good management by the local transit agency. We’ll see, but the returns after just a few months are promising.
These results should be encouraging to cities like Columbus that are considering similar changes.
Metro is also getting ready to roll out a new transfer policy expected to boost ridership more. Previously, riders paying with cash did not get free transfers. Under the new policy, tickets will be good for a free transfer for up to three hours.
Anyone have a link to a larger version of that map?
Wow, ridership increased even without light rail? Maybe building a highly-connected network of buses is a better use of money than expensive rail infrastructure.
The other exciting part of the story is that rail ridership is way up, driving an overall local system ridership increase of something like 9%.
Paper transfers for cash customers were a pilot program that’s being phased out. The transfer policy change is that free transfers with the smart card will now last three hours regardless of direction. It used to be that doubling back on the same route would require another fare.
Jarrett Walker has some bigger things on his blog. This post has some maps, or you could do a search for “Houston” on his blog for other posts that might have what you’re looking for:
http://humantransit.org/2014/05/houston-a-transit-network-reimagined.html
How can ridership be up and Revenue down 9% – free transfers do not count as increased ridership anywhere but Houston – perfect situation for a State & Federal Audit!