Skip to Content
Streetsblog USA home
Streetsblog USA home
Log In
Network Roundup

What If We Supplied Hamburgers the Same Way We Supply Roads?

The concept of "induced demand" for road space essentially means that new, or widened, highways will entice more drivers onto the roads, negating any congestion-reducing benefits of the new road.

false

But induced demand doesn't just apply to roads. Broadly speaking, it's an economic concept that goes something like this: If something is free, or low cost, people will consume more of it.

Here's an analogy, courtesy of a commenter at Greater Greater Washington, that gets to the heart of the matter:

Let's give everyone free McDonald's hamburgers. Let's put 10,000 hamburgers a day on a table in front of the Capitol (or wherever).

What would happen? People would take and eat the hamburgers, and once word got out, all 10,000 hamburgers would be taken very quickly every day. We may thus infer that because people need food and they really seemed to like those burgers, McDonald's hamburgers are an important public good.

A city planner might notice a problem: those 10,000 hamburgers just aren't enough. They get taken very early in the morning, so not everybody has a chance to get a hamburger. The obvious solution—because burgers are a highly-valued public good—is to provide more free burgers. So the city planner starts to provide 20,000 hamburgers a day.

You can see where this is going. People start going out of their way to get the free hamburgers, and planning their day around that trip. The city has to keep providing more and more free burgers—eventually millions a day—to keep satisfying the demand for free hamburgers.

Elsewhere on the Network today: Kaid Benfield at the Natural Resources Defense Council's Switchboard blog says advocates for sustainable cities should be careful not to parrot buzzwords like "vibrant" so often they become meaningless. Walkable Dallas Fort Worth attempts to quantify the economic value that bustling sidewalks bring to a city. And Strong Towns wonders whether we're seeing a fundamental shift in the way people view and value car parking facilities.

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

Friday Video: Buenos Aires Will Challenge Everything You Think You Know About Buses

The Paris of South America has an amazing bus system — but it doesn't run like North American ones at all.

March 13, 2026

Friday’s Headlines Change How We Keep Score

The way the U.S. measures traffic death rates skews public perception toward the status quo.

March 13, 2026

Talking Headways Podcast: Buildings are Here to Help People

Jeremy Wells on his book, Managing the Magic of Old Places: Crafting Public Policies for People-Centered Historic Preservation.

March 12, 2026

Bus Companies Say There’s a Better Way to Take a ‘Great American Road Trip’ This Summer

"Our eventual goal is to make inter-city bus travel every American's first consideration when they think about how to get from one city to the next."

March 12, 2026

Opinion: Make This Summer’s World Cup A Car-Free Paradise

NYC has a major opportunity to support people who don't drive during the World Cup. Could other host cities do it, too?

March 12, 2026

Thursday’s Headlines Can’t Keep Up

While other developed nations are building more transit lines as their populations increase, the U.S. is not.

March 12, 2026
See all posts