Skip to Content
Streetsblog USA home
Streetsblog USA home
Log In
Bicycling

A PSA About Biking to Work That Needs No Translation

3:37 PM EDT on October 27, 2015

Give it up for the Directorate General of Traffic, a.k.a. Spain's DOT. The agency produced this PSA about biking to work, which gets the message across pretty clearly, no subtitles required.

The DGT doesn't mess around with its messaging. Check out these two powerful spots from a safe driving campaign the agency released earlier this year.

Hat tip: Aaron Naparstek. 

Angie Schmitt

Angie Schmitt is the author of Right of Way: Race, Class and the Silent Epidemic of Pedestrian Deaths in America, and the former editor of Streetsblog USA.

Stay in touch

Sign up for our free newsletter

More from Streetsblog USA

Today's Headlines

Friday’s Headlines Got DOGE’d Again

Amidst uncertainty about future federal funding, Amtrak is cutting $100 million and 450 jobs.

May 9, 2025
Buses

Friday Video: Where Was the First Public Bus Route in the World?

...and which surprising historical figure helped launch it?

May 9, 2025
Talking Headways

Talking Headways Podcast: ‘Normal’ is Not Correct, Someone Died Here

After a crash, the debris is quickly cleaned up and everyone moves on (usually too quickly). But these two experts are asking us to all slow down.

May 8, 2025
Today's Headlines

Thursday’s Headlines Are Not Gonna Pay a Lot for This Truck

President Trump's tariffs, along with rising insurance costs, are driving down Americans' interest in owning a car.

May 8, 2025
Transit

How One Suburb is Using Transit to Transform Into a True City

A Washington State suburb may be poised to evolve into a true transit-oriented hub – and offer lessons for other bedroom communities, even during an anti-transit era.

May 8, 2025
See all posts