Here’s the latest in wishful thinking about distracted driving. A new application called “Drivemode” wants to make it easier for you to use all your mobile apps while you’re behind the wheel — but don’t worry it’s safe! Because, at least theoretically, you don’t actually have to look at your phone. That’s the marketing message […]
This PSA, produced by the Norwegian government, does a brilliant job reminding people that the way you act behind the wheel affects everyone around you. Wouldn’t it be nice if people observed the same decorum driving a car on city streets as they do pushing a cart in the grocery store aisles?
It’s official. Safe driving PSAs made outside the U.S. are far, far better than anything you’ll find in a domestic media outlet. This latest example comes from The Frontier Post, an English language Pakistani news site. The image, which appears to have been made by the newspaper’s advertising arm, is going viral on Twitter. Meanwhile, […]
Wow. This public safety spot from New Zealand really brings home how decisions we casually make while driving can have grave consequences. The PSA questions the whole idea that traffic violence is somehow unavoidable, the result of fate more than human error. In the United States the notion that traffic collisions are nothing but tragic […]
This Nissan ad, in heavy rotation during the NFL playoffs, smacks of 21st century carmaker desperation. In “Commute,” a young motorist, stuck with colleagues in city traffic and watching cyclists pass her by, speeds onto a conveniently located ramp and launches her Nissan Rogue on top of a passing train. Now they can get where […]