In Los Angeles, Multicultural Communities for Mobility helped Latino residents learn both bike mechanics and bike advocacy. A PSA campaign heightened the visibility of cyclists of color within their own community. Photo: Multicultural Communities for Mobility
Many bicycle advocacy groups find themselves in a sticky position today: They’re increasingly aware that their membership doesn’t reflect the diversity of the broader population, but they’re not sure how to go about recruiting new members, or how to do it in a way that doesn’t amount to tokenism.
The League of American Bicyclists has been working hard to address equity in the bike movement, and their collaboration with a wide variety of local groups has led them to share some of the most successful practices in a new report, The New Movement: Bike Equity Today. Here are some how-tos, drawn from the report, for people who want to bring new voices into the movement.
Listen. How can bike advocates be sure that the infrastructure solutions and education programs they’re promoting work for everyone unless they ask everyone — or better yet, get everyone at the table in the first place when designing the advocacy program? “You can’t just go and say, ‘We need you to show up at a meeting,’” says Karen Overton of New York’s Recycle-a-Bicycle. “That’s not the way to do it. People may reach out to African American churches and say, they don’t call us back. But what if you actually go to church and then start talking?”
Elevate new leaders. Portland’s Community Cycling Center trained 12 members of the low-income, Latino housing developments they were working with to be bike educators “to cultivate and sustain [a] community-led bike culture.” The trainings were led in Spanish. “These projects also represent the promise that the best solution to barriers to bicycling are created by those experiencing the barriers,” said CCC Director Alison Hill Graves, “particularly when there are cultural, income, or age differences.” Local Spokes of New York City has a Youth Ambassadors program in which local teens explored the Lower East Side and Chinatown by bike, learning about urban planning, bicycle infrastructure, community organizing, public space, and gentrification along the way. They then created educational materials to share what they learned with local residents. “In the short term, youth became educators, stewards, and champions of this work,” says the League.