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Tom Flood

Recent Posts

So now the pickup truck is for stylish urbanites to go down to the cafe for a cappuccino? Photo: Toyota

Opinion: Now Detroit is Selling $75K Pickup Trucks for the Cappuccino Run

By Tom Flood | May 25, 2022 | No Comments
Toyota has realized that there are only so many buyers in the market that require massive size and capability for functional purposes. Enter the new Tundra ad, "Cappuccino," the automaker's clear effort at repositioning pickup trucks for the glam set.
Dodge-charger
STREETSBLOG NYC

OPINION: Muscle-Car Makers Market Mayhem

By Tom Flood | Aug 16, 2021 | No Comments
Dodge sells its Chargers with images of road recklessness and — whaddya know? — some Charger drivers copy the ads. It's time for the dangerous appeals to end.
lincoln 3

What Vision Zero Can Learn from Car Ads

By Tom Flood | Oct 19, 2020 | No Comments
A former car insider reveals the techniques to develop ads to target a broader audience for the Vision Zero cause.
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