Will State DOTs Follow Through on Their Goals for Zero Traffic Deaths?

The plan never refers specifically to “vision zero” -- the moniker adopted by 21 cities nationwide (including Portland) -- but it unequivocally states that the Oregon Department of Transportation will work toward zero deaths by 2035.

This is a significant shift since 2011. The new plan mentions “zero” in regard to fatalities and injuries over 30 times. The 2011 plan mentioned it only twice.

“Transportation crashes and resulting injuries have historically been considered by many as an inevitable consequence of mobility,” reads the executive summary. “However, more recently this idea has been challenged as countries, states, and cities across the world seek to change safety culture and eliminate traffic fatalities and life-changing injuries entirely. The idea may be difficult to grasp initially, but when people are asked how many traffic fatalities are acceptable for their friends and family, the universal response is: ‘zero’.”

We also like the urgency in statements like this: “The development of the [plan] is an important step toward continuously changing the traffic safety culture in Oregon. It comes at a pivotal time as it is imperative to counteract the recent fatality increase.” It’s encouraging to see that ODOT is not ignoring the sobering spike in fatalities.

The plan also includes an entire section on the human impact of crashes with some frank language about the impact of road design on safety outcomes. "Unless we design our roads for the speeds that are appropriate within the land use and geographic contexts and the types of users expected, crashes will also continue as before."