Wow. This public safety spot from New Zealand really brings home how decisions we casually make while driving can have grave consequences. The PSA questions the whole idea that traffic violence is somehow unavoidable, the result of fate more than human error. In the United States the notion that traffic collisions are nothing but tragic […]
It’s official. Safe driving PSAs made outside the U.S. are far, far better than anything you’ll find in a domestic media outlet. This latest example comes from The Frontier Post, an English language Pakistani news site. The image, which appears to have been made by the newspaper’s advertising arm, is going viral on Twitter. Meanwhile, […]
Why would a representative from AAA be the keynote speaker at the National Bike Summit? “It may seem surprising,” admitted Bike League President Andy Clarke. And even AAA PR Director Yolanda Cade acknowledged that the 750 bicyclists in the room may be asking themselves, “‘Why is AAA here today?'” After all, she said, “We do have ‘Automobile’ […]
Almost one dozen biking and walking projects across the state of Rhode Island are in jeopardy after a state agency decided to transfer $27 million in federal money dedicated to active transportation to highways and administrative expenses over the next 10 years.