A PSA About Biking to Work That Needs No Translation

Give it up for the Directorate General of Traffic, a.k.a. Spain’s DOT. The agency produced this PSA about biking to work, which gets the message across pretty clearly, no subtitles required.

The DGT doesn’t mess around with its messaging. Check out these two powerful spots from a safe driving campaign the agency released earlier this year.

Hat tip: Aaron Naparstek

ALSO ON STREETSBLOG

Texas DOT Isn’t Learning From Its Horrific Road Fatalities Calendar

|
This calendar is published by the Texas Department of Transportation as part of its traffic safety efforts. It shows how many fatal collisions and traffic deaths happened every day of the year. On average, someone is killed every two and a half hours on Texas streets, and someone is injured every two minutes, according to TxDOT [PDF]. Texas hasn’t had a day […]

El Paso’s Bid to Create a Regional Active Transportation Network

|
A lot of regional transportation agencies talk a good game when it comes to improving biking and walking, but El Paso’s Metropolitan Planning Organization is actually doing something about it. The organization passed a new rule that designates seven key corridors as the “active transportation system.” Next, the MPO will identify gaps in the walking and biking network and […]