Comfortable Drivers and Talking Crosswalks

Today on the Streetsblog Network, we've got a post from M-Bike.org weighing in on a new crosswalk treatment in a Michigan town:

Can this crosswalk penetrate a driver's consciousness? (Photo: R.D. Jones)

Some fancy solar-powered crosswalk signs
(the “Enhancer”), with lights, flashing beacons, and a pleasant spoken
instructions have recently been installed in Lyon Township where the
Huron Valley Trail crosses both a newly constructed road as well as
Grand River.

They’re expensive, obnoxious, and as far as we can tell, somewhat ineffective.

As for the obnoxiousness, here are the instructions. "Hello. You’ve activated the crosswalk signal. Wait for traffic to stop before you cross. To show traffic you want to cross, place one foot near the curb line. And remember to thank the driver as you are crossing the roadway."

Why are pedestrians and cyclists instructed to thank
motorists just for following state and local crosswalk laws? Shouldn't
that be a basic expectation?…

[W]hile testing them on Grand River, a van never slowed
when the sign was activated and we were trying to cross. It appeared
they were texting.

Maybe we should thank those drivers that aren’t driving while distracted, too.

Now, there's certainly nothing the matter with a little wave of acknowledgment when a driver stops to let you cross. In more suburban or rural areas, where there are few people around, it seems like a natural gesture. But the inclusion of this reminder in the crosswalk's spoken instructions certainly does sound obnoxious, and reveals a familiar autocentric mindset.

On the website of the company that makes the "Enhancer" crosswalk, R.D. Jones, its inventor, explains the thinking behind it:

As M-Bike.org observes, it's not at all clear that a few more flashing lights, no matter how well-intentioned, are going to break into that sacred space that is the American automobile, with all its seductions (surround sound!) and vexations (those darn kids!). What needs to change is the sense of entitlement and invulnerability inside the mind of "us, the drivers." And in a world where pedestrians are told by a machine to thank drivers for the privilege of a safe crossing, that seems a long way off.

More from around the netowrk: More on road etiquette from Biking in LA. Hub and Spokes wonders why there are so many roads in Minnesota. And Biking in Dallas documents that city's truly impressive bike infrastructure.