Placemeter’s software extracts information from video of streets — it can measure the movement of vehicles, bicyclists, and pedestrians and then tell you about things like the incidence of speeding or the foot traffic for a specific storefront. Cities are finding lots of interesting ways to use it — but it’s not just for bureaucrats. The people behind Placemeter think it will be very useful for advocates too.
I caught up with Alexandre Winter and Florent Peyre, the founders of Placemeter, to find out how their platform can help us understand what happens on streets.
How do you see Placemeter being useful for improving streets for people using various modes of transportation, including walking?
Florent Peyre: When you want to optimize a city, you need to be able to quantify and measure it first. We’re making it a lot easier and a lot cheaper to measure continuously at a fraction of the cost of hiring a data collection company.
We work with the city of Boston, where they’re interested in building more parklets, but they get pushback from people who think there should be more parking space. What we bring to the table is the ability to quantify the effect of such a change by measuring baseline and then how many people use that parking spot now that it is a temporary pedestrian zone. Bringing a layer of data removes a lot of the passion from a lot of those discussions.