As the downside of sprawling development becomes better understood, some developers are getting better at greenwashing sprawl.
Here’s a pretty great example from Omaha, Nebraska. Charles Marohn at Strong Towns came across a story about Lockwood Development’s new office park in the Omaha World-Herald. And he was so taken aback by the disparity between the rhetoric and the actual design, he had to write about it:
It uses all the current buzz words….
Mixed use. Redevelopment. Independent living. Walkable. Main Street.
Do those words mean anything? Sadly, Omaha’s Sterling Ridge Development – a so-called “Main Street” concept — is not even a wolf in sheep’s clothing. It is a wolf in wolves’ clothing.
My favorite quote from the article, where words are simply objects with no real meaning, is this one: “The architects said the idea is for the multipurpose campus to be a walkable community where people work, live, play and worship.”