A New Kind of Grocer Wants a Walkable, Bikeable Location

Many shoppers seemed to be shifting back to the habits of their grandparents and — if they could afford it — choosing to live near grocers so they could make small daily trips by foot or bike instead of big weekly ones by car.

So, after 10 years of thinking, Sedlar jumped. Next week, she launches the first location of Green Zebra, a 7,000-square-foot mini-grocer that includes a cook-from-scratch kitchen, fresh-cut meat, a massive salad bar, grab-and-go sandwiches and beer and wine on tap.

If neighborhood shopping districts can ever become common again in the United States, they'll depend on businesses like this one. But the model can only succeed in bringing fresh food to new areas, Sedlar figures, if at least 30 percent of customers come in by foot, bike or public transit.

That's why Sedlar's first location has more on-site bike parking spaces (20) than car spaces (17). It's also why she's joined a group pushing to remove a lane of auto traffic on the road that goes past her shop, Lombard Street, to make room for a wide or protected bike lane, plus green bike boxes and better pedestrian crossings.